Seattle, Wash. (September 26, 2016) - Seattle Southside Regional Tourism Authority (RTA), the official destination marketing organization for the cities of Tukwila, SeaTac and Des Moines, announces the appointment of Lisa Schwartz to the position of Destination Development Manager. Schwartz, a sales and marketing veteran, will help drive the destination marketing organization’s (DMO) long-term growth strategy as well as foster relationships with key stakeholders, further cultivate regional partnerships and develop a new pipeline of partners.
“As Seattle Southside continues to see incredible growth of its travel and tourism offerings, we’re excited to have an experienced and energetic leader like Lisa Schwartz join our team,” said Katherine Kertzman, president and CEO of Seattle Southside RTA. “Lisa’s strong relationships, industry savvy and years of working throughout the Northwest to promote tourism will be key to our next phase of growth.”
Significant aspects of Schwartz’s role will be facilitating the development of new and existing tourism experiences that will help strengthen the region and support Seattle Southside’s economy. She will also serve as a liaison with DMO partners who are seeking to expand their tourism capabilities and serve as an ambassador on behalf of Seattle Southside, addressing local organizations, community groups and schools.
Schwartz’s career spans international and domestic sales executive positions at Miles Partnership, a leader in destination marketing. In addition, Schwartz also served as CEO of Media West Advertising Sales, LLC, based in Bellevue, WA where she worked directly with national and regional media companies such as, Meredith, SpotX, Hearst, Readers Digest, AAA and others in digital and print media sales. Schwartz was co-owner of Small World Publications, which launched the first international visitors guide for the USA in a marketing partnership with the US Travel Association, entitled Discover America – USA Travel Guide. Schwartz was also a member of the publishing group Destination Media Alliance that published the statewide visitors Guide on behalf of Washington State Tourism
“It’s been exciting to witness the development and growth in tourism development in and around Tukwila, Des Moines, and SeaTac,” said Schwartz. “Seattle Southside RTA’s contributions to facilitate this remarkable period of growth is due to the experienced and passionate team of industry professionals that I now get to call my colleagues. I look forward to supporting the growth of this dynamic organization to meet and exceed tourism goals as Seattle Southside and its partners move forward together.”
For additional information about Seattle Southside Regional Tourism Authority, please visit www.seattlesouthside.com.
About Seattle Southside Regional Tourism Authority
Seattle Southside Regional Tourism Authority (RTA), is the official destination marketing organization for South Seattle. The organization is responsible for competitively marketing the area as an ideal travel destination for leisure and business travelers who wish to explore Western Washington and an idyllic place for meeting and event planners to hold their events. The Seattle Southside RTA is funded by a self-assessed hotel fund and supported by lodging tax from the cities of SeaTac, Tukwila and Des Moines. For more information, please visit www.seattlesouthside.com or call 877-885-9452.