SEATTLE, Wash. (April 26, 2016) – The Seattle Southside Regional Tourism Authority (RTA) and the Southwest King County Chamber of Commerce have announced a partnership in order to better promote the regional destination, bolster tourism and drive economic vitality. The partnership is made effective through a memorandum of understanding in which both organizations will leverage the Seattle Southside name. What was known as the Southwest King County Chamber of Commerce will become the Seattle Southside Chamber of Commerce.

“There is an increasing understanding of the value of a singular place brand,” said Katherine Kertzman, president and CEO of the Seattle Southside RTA. “The more we can all rally around the Seattle Southside region the more we will all benefit.”

Both organizations remain independent of the other while realizing the benefits of cobranding the Seattle Southside area. This will create a uniform voice in the destination brand of Seattle Southside, while also increasing efficiencies through joint marketing efforts and maximizing available funds, including shared collateral materials.

“There is strength in numbers and we’re all working toward the same goals” said Dena Guttridge, CEO of the Chamber. “Increasing our collaboration is a big win for the entire community. Our Chamber mission remains the same but this allows us to reduce costs for our members while greatly increasing our exposure with amplified marketing efforts.”

About Seattle Southside Regional Tourism Authority

Seattle Southside Regional Tourism Authority (RTA) is the official destination marketing organization for South Seattle. The organization is responsible for competitively marketing the area as an ideal travel destination for leisure and business travelers who wish to explore Western Washington and an idyllic place for meeting and event planners to hold their events. The Seattle Southside RTA is funded by a self-assessed hotel fund and supported by a lodging tax from the cities of SeaTac, Tukwila and Des Moines. For more information, please visit www.seattlesouthside.com or call 877-885-9452.

About the Seattle Southside Chamber of Commerce

We are committed to growing and supporting the business community. Through educational programs, networking opportunities, business resources and strategic partnerships, we empower businesses to succeed. For more information, call 206-575-1633.