I recently attended the sales and marketing conference, INBOUND, in Boston, Massachusetts. In addition to seeing former first lady Michelle Obama and WWE legend John Cena speak, I heard from many industry leaders on a wide range of marketing/business topics.
Here are several useful tips I learned from the experts on how to better market your business:
- SEO isn’t as important as traffic. You can use all the keywords and SEO hacks to boost your blog/article, but you might just find that no matter what you do, your article is going nowhere. What you should do, is find the article that reached MUCH further than the others through Google analytics etc., and promote that article through the roof. Boost it on social media, send it out in an eblast, repost it everywhere! Search engines and social media algorithms tend to reward a page with a high CTR (click-through rate) with more visibility and better targeting.
- Use contrasting (complimentary) colors in your marketing images! Look at the color wheel, now look at your flyer or promotional image. The text color better be on the opposite (or close to it) side of the background color. Black and white, blue and orange, red and green, etc. This is simple for a lot of people with an eye for design, but you’d be surprised at some of the terribly colored ads floating around out there…
- A picture is worth 1,000 words, but a video is worth 10,000 pictures. Social media began with a lot of text, then moved to a lot of photos, but video is where the eyes are currently at. Try to incorporate more video in your messaging, whether it be live, panoramic, or standard, a video goes further than a still image.
- Facebook Messenger and other messaging ads are the next big thing when it comes to reaching your customers. When over 1.3 billion people (active facebook messenger users) are doing something, it’s time to take notice. Check your business page’s messages. Have you been neglecting customers? This is the way over a billion people are connecting with businesses. You don’t want to miss out. Down the road, you may want to consider a third-party bot app that could reply to consumer questions for you. This is especially helpful for businesses that do not operate 24/7.
- Respond to customers the way they reached out to you! If they called, you can call back. If they tweeted, tweet back, or back to FB messenger, stay on the platform that they chose to use. Who else hates it when you email a company with a complaint, only to be bombarded by a series of calls? Keep your conversation in the medium that the customer chose, unless they request otherwise.