Boosting the bottom line.
These two reports document how promoting tourism translates into measurable benefits.
“Power of Tourism Promotion”
This report from U.S. Travel proves travel promotion is one of the best investments a state or local government can make. Travel promotion increases visitation, drives tax revenues and creates new jobs.
“Power of Destination Marketing”
From the U.S. Travel Association and Longwoods International, this report documents through research the financial value of successful destination marketing campaigns. Michigan and Philadelphia are used as case studies.