Explore Seattle Southside Launches Microadventure Mystery Boxes

<iframe width="560" height="31...Explore Seattle Southside launched its new Microadventure Mystery Box campaign today, inviting visitors to discover the destination through five collectible characters inspired by some of Seattle Southside’s most unexpected experiences. Visitors can head to MicroadventureMysteryBox.com to order a free mystery box, unlock exclusive savings and travel inspiration, and enter to win The Ultimate Microadventure Getaway, a $1,430 prize package featuring a hotel stay, dining and experiences at some of Seattle Southside’s top attractions.

Visitors won’t know which Seattle Southsider they received until they open it, and each character unlocks even more ways to explore. By scanning the QR code on the bottom of their surprise character, visitors can access the Our Favorite Things Pass, featuring exclusive savings at local restaurants and attractions, including buy-one-get-one-free offers at The Museum of Flight, Seattle Chocolate Factory Tour and Waterland Arcade.

Part souvenir, part trip inspiration, the limited-edition collectibles tap into the “gotta get them all” energy of today’s collectible culture while giving travelers a playful new way to explore SeaTac, Tukwila, Des Moines and beyond. Each Seattle Southsider connects to a different side of the destination—from global dining and UFO lore to bubble tea, family attractions, aviation, gardens, trails and birdwatching.

The five Seattle Southsiders include:

• B. Tea, an extraterrestrial obsessed with bubble tea who connects the Bubble Tea Trail with Seattle Southside’s famous Maury Island Incident and UFO lore.
• Chomper, a sixgill shark with an appetite for the international flavors found throughout Seattle Southside.
• Glider, an aviation-loving harbor seal inspired by flight, indoor skydiving and the region’s aviation history.
• Bubbles, a giant Pacific octopus ready to dive into Seattle Southside’s 20+ family-friendly attractions.
• Herb, a prehistoric giant sloth inspired by the one unearthed during construction of SEA Airport in 1961, with a love of botanical gardens, trails and birdwatching spots.

“Seattle Southside has always been a place where travelers can find something surprising just around the corner, and the Microadventure Mystery Boxes turn that spirit of discovery into something visitors can collect and make their own,” said Mark Everton, CEO of Explore Seattle Southside. “Whether your character sends you in search of bubble tea, UFO history, global flavors, family fun or a quiet trail for birding, the idea is to offer inspiration – and savings – to get out, explore and experience a side of the destination they may not have expected.”

The campaign is designed to encourage both first-time and repeat visitors to experience Seattle Southside in a new way, with itineraries and exclusive savings that can be customized around individual interests, timing and travel style.

About Explore Seattle Southside
Explore Seattle Southside (Seattle Southside Regional Tourism Authority) has a bold vision to reimagine the way people travel. Established in 1999, Explore Seattle Southside is the destination marketing organization for the cities of SeaTac, Tukwila, Des Moines and beyond. Also known as the curiously wonderful destination for exploring the Pacific Northwest, Explore Seattle Southside showcases the Seattle Southside region with pride and imagination as an ideal travel destination for leisure and business travelers to explore Western Washington and as an idyllic place for meeting and event planners to hold their events. Explore Seattle Southside is funded by a Tourism Promotion Area (TPA) assessment and was recognized four years in a row, 2023-2026—thanks to a commitment to empowering employees and an ambitious vision for the future—as one of Washington State’s Top 100 Best Workplaces. Learn more at www.seattlesouthside.com.