Jeff PowellSEATTLE (May 18, 2021) – Seattle Southside Regional Tourism Authority (RTA), has announced Jeff Powell as its new communications manager. He will work closely with current team members to promote the region, foster relationships with key Seattle Southside stakeholders and continue the RTA’s efforts in building awareness to bring in more visitors from near and far to experience everything Seattle Southside has to offer.

As communications manager, Powell’s focus will be media relations, website and marketing content development, social media and internal and external communications on behalf of the destination marketing organization. He is excited to integrate his experience in branding, editorial storytelling, communications and strategy into the RTA team.

“We are excited to welcome Jeff to the Seattle Southside team,” said Ashley Comar, vice president of marketing and communications for Seattle Southside RTA. “He is an essential addition to our team of travel and tourism professionals, working to ensure our destination is top of mind for business and leisure travelers and visitors from near and far.”

Powell brings over 15 years of marketing and communications experience to Seattle Southside Regional Tourism Authority. Most recently, he helped strategically elevate and successfully promote three distinct lifestyle brands as the communications manager at Ricardo Beverly Hills, a luggage and accessories brand based in Kent. Prior to that, Powell explored Asia and Australia as a travel editor with Expedia, and served as senior editor on the brand strategy team at Nordstrom, producing content for the retailer’s highly trafficked online magazine. He is a Pacific Northwest native, University of Washington alum and Seattle Southside resident.

            For additional information about Seattle Southside Regional Tourism Authority, please visit www.seattlesouthside.com.

About the Seattle Southside Regional Tourism Authority

The Seattle Southside Regional Tourism Authority (RTA) is the official destination marketing organization for Seattle Southside, including the cities of SeaTac, Tukwila and Des Moines. The organization is responsible for competitively marketing the area as an ideal travel destination for leisure and business travelers who wish to explore Western Washington and an idyllic place for meeting and event planners to hold their events. The Seattle Southside RTA is funded by a self-assessed hotel fund and supported by a lodging tax from the cities of SeaTac, Tukwila and Des Moines. For more information, please visit seattlesouthside.com or call 206-575-2489.