2014-2015 RESEARCH

VISITOR CONVERSION STUDY:

Fifty-six percent of those who made inquiries to a Seattle Southside Visitor Center ultimately visited the area. Compared to the H2R industry norm of 33% for destinations across the United States, this is very strong. Visitors who inquire tend to stay longer and spend more than the average visitor to Seattle Southside. They typically stay 3.54 nights and spend $1,007.

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SHUTTLE RIDER SPENDING AND EXPERIENCE STUDY:

Shuttle riders spend approximately $172 per person on their free trip from their SeaTac hotel to Westfield Southcenter; shuttle riders from outside the United States spend more money ($190 vs. $158) and more time (approximately three hours) at the shopping center.

Riders were very satisfied with their experience on the bus. More than nine in ten riders indicated that they were somewhat or very satisfied with the friendliness of the driver, the cleanliness of the shuttle and the comfort of the ride. Additionally, 85% indicated that they were satisfied with the timeliness of the shuttle.

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DIGITAL CONVERSION STUDY:

A majority of the Seattle Southside website visitors had already decided to make a trip to the area when they visited the site. These website visitors were searching for area information (68%), activities (56%) and hotels (39%) for their trip.

The Seattle Southside website has a conversion rate of 34%. This means that more than one-third of website visitors booked an overnight trip to the area after visiting the website.

Fifty percent of website visitors said their visit to the website persuaded them to visit attractions or restaurants they had not planned to visit, while 20% said they decided to visit Seattle Southside instead of another destination, and 10% said the website persuaded them to stay longer than planned.

Read the Digital Conversion Study