FOR IMMEDIATE RELEASE

Contact: Brian Judy

brian@williams-helde.com

206.285.1940

Seattle, Wash.—December 17, 2003—Williams-Helde, a Seattle-based full-service marketing communications agency, today announced it has partnered with Seattle Southside Visitor Services to launch the Seattle Southside Express shuttle service with its “Take a Ride on the Southside” campaign.

Through close partnerships, the Southside Express runs daily between Westfield Shoppingtown Southcenter, 31 SeaTac and Tukwila hotels, and the Seattle Art Museum and the waterfront in downtown Seattle. The primary purpose of the shuttle is to allow both business and leisure travelers to visit downtown Seattle attractions, while staying in SeaTac and Tukwila hotels. Secondarily, the shuttle’s purpose is to give Seattle residents a convenient, low-cost way to visit the Westfield Shoppingtown Southcenter.

Williams-Helde developed an integrated campaign involving numerous communication pieces including a shuttle bus graphics wrap, tri-fold brochures, table-top displays, and A-boards. In addition, staff at area hotels, as well as staff of the Westfield Shoppingtown Southcenter, were given “Ask Me about Seattle Southside Express” buttons to wear and were briefed on how to field questions from the public and explain the service.

“We are excited to launch the ‘Take a Ride on the Southside’ brand and campaign,” said Marc Williams, managing director of Williams-Helde. “The campaign further solidifies Seattle Southside’s position as a place that is convenient, exciting, and fun—not to mention the great shopping. We believe the program provides the link that ties it all together, literally.”

“We are thrilled to launch an exciting, new service with the Seattle Southside Express,” said Katherine Kertzman, program director of Seattle Southside Visitor Services. “Williams-Helde’s well-designed campaign is giving us the much-needed awareness and exposure we need for this service to be successful.”

About Williams-Helde

Founded in 1969, Williams-Helde is a full-service marketing communications agency with a special focus in the housewares, marine, recreational, leisure, travel, arts and technology industries. The Agency develops marketing communication programs for clients ranging from Fortune 100 companies to small startups.

About Seattle Southside Visitor Services

Seattle Southside Visitor Services (SSVS) is an award-winning tourism and marketing organization in South King County. SSVS, offered jointly by the cities of Tukwila and SeaTac, is responsible for competitively marketing the area as an ideal travel destination for tourists who wish to explore western Washington.

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http://www.seattlesouthside.com