While public relations is “what you get others to say about you, advertising is what you say about yourself.” With that in mind, Tukwila launched its first comprehensive branding campaign on radio and television on May 21. The Office of Tourism & Marketing (OTM) is flooding Washington and the surrounding areas with its Think Tukwila! campaign. The campaign focuses on everything Tukwila has to offer — over 5 million square feet of shopping, 60 plus quality restaurants, family fun at the Museum of Flight and Family Fun Center, quality hotel accommodations and much more. Its easy access and central location makes Tukwila an attractive travel destination.
710 KIRO radio and Northwest Cable News (NWCN) are airing the Think Tukwila! commercials. Radio ads are airing daily. There are three 30-second spots that feature shopping, dining, and weekend getaway. The radio ads, rotating daily, will be heard in Western Washington. NWCN, Channel 2, is airing the TV commercial – a 30-second spot running several times daily. Again, the commercial focuses on the many things to do in Tukwila. The commercial will be seen in Washington, Alaska, Idaho, Oregon and parts of California.
On June 8, bus posters will debut on city buses in South King County. There are four versions that will spotlight shopping, dining, family fun and hotel accommodations. Bus posters will run for four weeks.
Fully funded by the lodging tax dollars collected by the city, the branding campaign reinforces Tukwila’s convenient access to Seattle and its exceptional values in lodging and other services.
Just 15 minutes south of downtown Seattle and a world away from downtown prices, Tukwila has something for everyone. Think Tukwila!