Visitor Stats and Industry Facts
Meet Farmer Dave:
Farmer Dave explains how important tourism is to our local economy. From the hotel, to the bellman, to the uniform distributor; everyone benefits from dollars generated by tourism. In Seattle Southside tourism employs more than 5,000 people and generates $56.8 million in state and local taxes. This saves the average household an amazing $385 every year! Tourism pays for Seattle Southside.
Washington’s Travel Industry Creates Jobs
Total employment directly generated by travel spending in the state was 153,300 in 2012, and travel spending generated $4.7 billion in earnings (payroll).
Rural Washington Highly Dependent on Visitor Spending
Many of Washington’s less populated counties have a greater number of travel-generated jobs in relation to total employment, making those counties more dependent on the travel industry. In 2009, the six counties with more than 10 percent travel-generated jobs were all non-urban. Further, the 14 counties with more than six percent travel-generated jobs were also non-urban. Travel spending generates more than 15 percent of local sales and lodging taxes in eight counties, all of which are non-urban.
Tourism Generates Tax Benefits that Fund Vital Government Programs
In 2012, travel spending in Washington generated nearly $1.9 billion ($1,894 million) in local and state tax revenues. On a household level, visitors from outside Washington (residents of other states or countries) generated $240 of tax revenue for each Washington household and resident travel within the state generated an additional $145 of tax revenue per household.
Additional report findings include:
- There were an estimated 5.66 million domestic air passenger arrivals to Washington in 2010.
- International visitors accounted for $1.5 billion in visitor spending in 2010.
- Residents from other states accounted for $6.8 billion in visitor spending in Washington in 2010.
- Visitors who stayed overnight in commercial lodging (hotels, motels, resorts, and bed and breakfasts) spent $11.4 billion in 2012.
Cruise Economic Impact:
$381 million in annual business revenue
$16.8 million in state and local taxes
$2.1 million of economic benefit to the community each time a homeport ship docks in Seattle.
Seattle Southside Travel Impacts 2016
This study, prepared for Seattle Southside, documents the economic significance of the travel industry in the Seattle Southside area of King County from 2003 through 2016.
Washington State Travel Impacts 2013
Total Spending: Travel spending in Washington State increased by 3.2% in 2013.
Power of Destination Marketing
From U.S. Travel Association and Longwoods International this report documents through research the financial value of successful destination marketing campaigns. Michigan and Philadelphia are used as case studies.
Power of Tourism Promotion
This report from U.S. Travel proves travel promotion is one of the best investments a state or local government can make. Travel promotion increases visitation, drives tax revenues and creates new jobs.
Seattle Southside Conversion Study 2014
The purpose of the Seattle Southside Conversion Study is to determine the conversion rate of visitors who inquired with Seattle Southside and were influenced to stay in the region but did not book through Seattle Southside. The objective of this study is quantify Seattle Southside’s inquiry conversion rate, determine how much money converted travelers spent in the area and calculate the DMO’s marketing ROI.
Digital Media Conversion Study 2015
The purpose of the Seattle Southside Digital Media Conversion Study was to measure the conversion rate of website visitors who booked an overnight trip to the area, as well as identify motives for website visitation and what Seattle Southside visitors do while in the area.
Shuttle Bus Economic Impact Study 2015
The purpose of the Seattle Southside Shuttle Bus Economic Impact Study was to estimate shopping revenue generated from shuttle bus riders as well as provide a profile of those who used the shuttle to visit Westfield Southcenter.
Seattle Southside RTA Budget Analysis 2017
Key highlights at an industry-wide level from the 2015 DMO Organizational and Financial Profile Study conducted by DMAI. It is the most comprehensive benchmark study on DMO’s organizational practices in the destination marketing sector today.