Visitor Stats and Industry Facts

 

Meet Farmer Dave:

Farmer Dave explains how important tourism is to our local economy. From the hotel, to the bellman, to the uniform distributor; everyone benefits from dollars generated by tourism. In Seattle Southside tourism employs more than 5,000 people and generates $56.8 million in state and local taxes. This saves the average household an amazing $385 every year! Tourism pays for Seattle Southside.

Washington’s Travel Industry Creates Jobs

Total employment directly generated by travel spending in the state was 153,300 in 2012, and travel spending generated $4.7 billion in earnings (payroll).

Rural Washington Highly Dependent on Visitor Spending

Many of Washington’s less populated counties have a greater number of travel-generated jobs in relation to total employment, making those counties more dependent on the travel industry. In 2009, the six counties with more than 10 percent travel-generated jobs were all non-urban. Further, the 14 counties with more than six percent travel-generated jobs were also non-urban. Travel spending generates more than 15 percent of local sales and lodging taxes in eight counties, all of which are non-urban.

Tourism Generates Tax Benefits that Fund Vital Government Programs

In 2012, travel spending in Washington generated nearly $1.9 billion ($1,894 million) in local and state tax revenues. On a household level, visitors from outside Washington (residents of other states or countries) generated $240 of tax revenue for each Washington household and resident travel within the state generated an additional $145 of tax revenue per household.

Additional report findings include:

  • There were an estimated 5.66 million domestic air passenger arrivals to Washington in 2010.
  • International visitors accounted for $1.5 billion in visitor spending in 2010.
  • Residents from other states accounted for $6.8 billion in visitor spending in Washington in 2010.
  • Visitors who stayed overnight in commercial lodging (hotels, motels, resorts, and bed and breakfasts) spent $11.4 billion in 2012.

Cruise Economic Impact:
$381 million in annual business revenue
4,004 jobs
$16.8 million in state and local taxes
$2.1 million of economic benefit to the community each time a homeport ship docks in Seattle.

Seattle Southside Travel Impacts 2013
This study, prepared for Seattle Southside Visitor Services, documents the economic significance of the travel industry in the Seattle Southside area of King County from 2003 through 2013.

Washington State Travel Impacts 2013
Total Spending: Travel spending in Washington State increased by 3.2% in 2013. 

Visitation: The total number of overnight person-trips (37.2 million) increased by 2.0%. The preliminary estimate of visitor air travel on domestic flights to Washington (5.9 million) increased by 0.7 percent. Room demand, as measured by Smith Travel Research increased by 2.9 percent in 2013.
 
Tax Receipts: Local and state tax receipts are largely driven by visitor spending and so exhibited the same pattern. These revenues ($1.1 billion in 2013p) increased by 4.3 percent. This is equivalent to $400 for every resident household.
 
Employment: Travel-generated employment (155,000 in 2013p) increased for the third consecutive year following the steep decline brought on by the 2008-2010 recession. The rate of increase was 1.8 percent. Travel industry employment is still slightly below its 2008 peak.
 
International Travel: Spending by international visitors to Washington State was $2.0 billion in 2013p. This represents almost 14% of all visitor spending in the state.
 
Average Spending: Overnight visitors to Washington State spent, on average $105 per person-day and $318 per person-trip. Overnight visitors that stayed in hotels, motels and B&Bs spent $207 per person-day and $511 per person-trip. These overnight guests accounted for one-half of all visitor spending in the state.
 
*prepared by Dean Runyan 2013

Power of Destination Marketing
From U.S. Travel Association and Longwoods International this report documents through research the financial value of successful destination marketing campaigns. Michigan and Philadelphia are used as case studies.

Power of Tourism Promotion
This report from U.S. Travel proves travel promotion is one of the best investments a state or local government can make. Travel promotion increases visitation, drives tax revenues and creates new jobs.

Seattle Southside Conversion Study 2014
The purpose of the Seattle Southside Conversion Study is to determine the conversion rate of visitors who inquired with Seattle Southside and were influenced to stay in the region but did not book through Seattle Southside Visitor Services. The objective of this study is quantify Seattle Southside’s inquiry conversion rate, determine how much money converted travelers spent in the area and calculate the DMO’s marketing ROI.  

 

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